Monthly Archives: April 2010
How News Organizations Need to Change in Order to Succeed : NAA MediaXChange Keynote with Rishad Tobaccowala
This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of … Continue reading
Filed under advertising, internet, ipad, marketing, mobile, newspapers, publishing, Spreed, technology
Why iPad Adaptation is an Uphill Battle for Incumbent Publishers
A great post appeared on the O’Reilly Tools of Change for Publishing blog today by Andrew Savikas about the new Popular Science+ iPad application. He makes a great point and one that we have been advising a number of our … Continue reading
Filed under applications, digital publishing, ipad, mobile, newspapers
iPhone OS 4 Event Review : Stats, Features and iAds
Apple, who are notorious for their big media events, made their official announcement of the iPhone/iPod Touch OS 4.0 features today. There are loads of new features to go through, but I will do my best highlighting the most important … Continue reading
Filed under advertising, ipad, launch, newspapers, publishing, technology
Mobilizing Retail : If it's Important to Retail Advertisers, it's Important to Publishers
Retail advertising is the engine of newspaper revenue. Of the $13,356.2 billion spend on national and retail advertising in Q’3 2009, 77% came from retail. As retailers and newspapers continue to test new ways to engage shoppers, flyers are and will … Continue reading
Filed under advertising, mobile, newspapers, publishing, Spreed
The iPad Frenzy
So it’s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, … Continue reading
Filed under applications, digital publishing, e-readers, ipad, mobile, newspapers
