Camera’s, Concerts and Free Marketing

I go to a lot of concerts. Music is a big passion of mine and whenever I have the chance to see an artist live I will very quickly and usually without thinking jump on the bandwagon. Last night I went to We Will Rock You. Although not a concert, it is a musical inspired by Queen. It was absolute crap, but that’s not the point of this post. What really struck me as surprising and what has struck me many times in the past is the fact that they wont let you take pictures or video clips in these shows (concerts included). I can understand flash photography, but why not video clips? It’s not like people are going to be able to video tape the entire concert on their camera and post it to YouTube (thus eliminating some people’s need to actually pay and go see the concert). Video camera’s that can take hours of footage, I can understand, but if someone is just taking a clip on their little digital camera that they will most likely post to YouTube or Facebook, let them do it, its free marketing! It really surprises me that this archaic rule is still around in a time when all the little marketers are scrambling to find ways of moving their activities online. You are not paying for these people to do this work, they are doing it because they want to and the exposure is fantastic. All their online and offline friends will see these videos and explore the artist or show which means there is a much better chance of you selling more seats the next time you’re in town. I want to open this up to the audience because maybe I am missing something here. Why does this rule still exist?



Filed under business, community, marketing, mobile, technology, web 2.0

6 responses to “Camera’s, Concerts and Free Marketing

  1. sjfbarnett

    the music industry is still so bloody stuck in the past, they will never catch up. These old rules of no cameras [before video phones and the such] are — for whatever reason — grandfathered in to the current state of music affairs. It is taking too long for large industries to realize that fans and the masses are the ones who carry them, not the other way ’round.

  2. It’s so true. I would not have discovered half of the new music I listen to without my friends (their fans) posting links to facebook, twitter,, etc. The fans are certain the people carrying the artists

  3. Nice blog entry, but I think the music industry needs to change with the time and technology.

  4. I would love to see a company or band embrace ‘bootlegged’ live footage and use it as a marketing tool.

    It’s free word of mouth marketing really.

  5. Talking about using bootlegging as a marketing tool I think this might interest you.

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