Last week Mobile Marketing Watch posted an interesting article summarizing some stats from a recent DM2PR and Quattro study. I’ll let you read the article for yourselves, but the general premise is that very few people tested out mobile apps in 2009. However, those that did saw great results and as such many more marketers are planning on embracing an app strategy with the iPhone being the platform of choice.
The study indicated that many marketers took a “wait and see” approach in 2009 in terms of a mobile app strategy, stating fewer than one-half of marketers created either a mobile or social app in 2009. Most of those surveyed plan to invest in a mobile app this year, however, with the iPhonebeing the platform of choice, followed by Android.