Yesterday, The Pew Research Center released a new report on the state of news consumers, specifically focusing on the behaviors and habits of digital consumers. What was interesting about this report was the focus that it put on mobile. Click here to be taken to the mobile section of the report. In summary the report finds the follow:
Some 80% of American adults have cell phones today, and 37% of them go online from their phones. The impact of this new mobile technology on news gathering is unmistakable. One quarter (26%) of all Americans say they get some form of news via cell phone today — that amounts to 33% of cell phone owners. These wireless news consumers get the following types of news on their phones:
Wireless news consumers have fitted this “on-the-go” access to news into their already voracious news-gathering habits. They use multiple news media platforms on a typical day, forage widely on news topics and browse the web for a host of subjects.
Among this subgroup of internet-using mobile phone users, Pew found that the vast majority get some kind of news online:
- 72% check weather reports on their cell
- 68% get news and current events information on their cell
- 49% have downloaded an application that allows them to access news, weather, sports, or other information on their cell
- 44% check sports scores and related information on their cell
- 35% check traffic information on their cell
- 32% get financial information or updates
- 31% get news alerts sent by text or email to their phones
- 88% say yes to at least one of the above
These are very interesting statistics and the report shows that mobile users and more engaged with their news brands and appreciate news more when it is highly interactive.