Category Archives: community

Camera’s, Concerts and Free Marketing

I go to a lot of concerts. Music is a big passion of mine and whenever I have the chance to see an artist live I will very quickly and usually without thinking jump on the bandwagon. Last night I went to We Will Rock You. Although not a concert, it is a musical inspired by Queen. It was absolute crap, but that’s not the point of this post. What really struck me as surprising and what has struck me many times in the past is the fact that they wont let you take pictures or video clips in these shows (concerts included). I can understand flash photography, but why not video clips? It’s not like people are going to be able to video tape the entire concert on their camera and post it to YouTube (thus eliminating some people’s need to actually pay and go see the concert). Video camera’s that can take hours of footage, I can understand, but if someone is just taking a clip on their little digital camera that they will most likely post to YouTube or Facebook, let them do it, its free marketing! It really surprises me that this archaic rule is still around in a time when all the little marketers are scrambling to find ways of moving their activities online. You are not paying for these people to do this work, they are doing it because they want to and the exposure is fantastic. All their online and offline friends will see these videos and explore the artist or show which means there is a much better chance of you selling more seats the next time you’re in town. I want to open this up to the audience because maybe I am missing something here. Why does this rule still exist?

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Filed under business, community, marketing, mobile, technology, web 2.0

Apple announces final MacWorld, Steve Jobs won’t deliver keynote

Chalk this one up in your history books ladies and gents. You may not be a geek or lover of technology, but the fact that Apple just announced that this MacWorld will be the last one in history is big news. MacWorld is a major Apple trade show. It’s the location where Steve Jobs launched such ground breaking products as the iPhone, iPod, etc and now it’s all over. 

So what is the significance of all this? Well, trade shows used to be a great way of reaching out and engaging customers. However, it is much easier to reach the customer today than ever before. More importantly its much cheaper also. With the use of web based technologies such as twitter and other social networks, trade shows are becoming far less important. 

With the end of MacWorld, could we be witnessing the end of the trade show era in general? Only time will tell, what do you think?

Apple announces final MacWorld, Steve Jobs won’t deliver keynote: Engadget 

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

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And we really wonder why we are in a financial crisis!?

Can someone please help me logically justify the rate of return on “investing” $12 billion a month on the war in Iraq? Is that really what the oil reserve in Iraq is valued at?  I assume more if you include inflation over the past 5 years.  WTF.

For more insane statitics from US Senate and Congressional Services please read this article http://usliberals.about.com/od/homelandsecurit1/a/IraqNumbers.htm

On a related topic; GM, Ford, Chrysler are on the brink of collapse and along with it millions of jobs resulting in the ripple effect.  I know Micheal Moore can be a bit out of this world at times but he brings up a valid point in his appearance on Larry King Live .  I think he couldn’t be more correct in comparing Roosevelt’s WWII era policy to Obama and our financial crisis. The need to overhaul the auto industry into a mass transit, light rail and hybrid manufacturing powerhouse is really the only solution (status quo is obviously not cutting it).  This will be a real chance for the US and so be it the world to take our next step in financial and political evolution a.k.a the Synergism Hypothesis. Could this be the end of capitalism?

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Filed under community, economy, energy, politics, productivity, technology

Will humans live to see 10G or even 20G wireless technology???

From the creation of the internet by Tim Burners Lee in 1989 to the latest technology running in 3G wireless networks, the world has literally seen what some call the greatest human invention of all time grow up right before their eyes.  (Always funny to think about what work must have been like before 1990… no email, no social networks, no research… weird)  Now the next logical step in the evolution of the internet is 4G wireless technology that will bridge the trillions of wireless devices that the world will be using.  Check out the latest project from the EU called MAGNET Project http://www.gizmag.com/magnet-beyond-project-4g-wireless-world/10380/.  How much further can wireless technology go?

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CharterforCompassion.com

Basically describes my thoughts on the meaning and purpose of religion… charterforcompassion.com

Check out the 2008 TED Prize Wish: http://www.ted.com/index.php/talks/karen_armstrong_makes_her_ted_prize_wish_the_charter_for_compassion.html

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Building a Community and Apparel Line

Snowboarding, surfing and skateboarding “action sports” were always his passion.

It became very clear to Hanna and his friends that there were no clothing brands that truly reflected the lifestyle of action sports enthusiasts. He saw a market need for apparel to support these activities as well as the culture that goes with it.

From this realization FIGJAM Apparel Inc. was born.

“As an apparel company within the action sports industry, we’ve really chosen to market ourselves around the culture rather than a specific sport like surfing or skateboarding,” Hanna says.

“But we are also a marketing group for amateur athletes who participate in action sports. We support them at every level, because we feel that they are the best representatives of this growing lifestyle.”

An all-Canadian street-wear clothing company and marketing group with offices in Toronto and Vancouver, FIGJAM supplies the hottest street-wear clothing and is dedicated to promoting the culture of action sports.

The FIGJAM team also acts as the premier marketing and public relations group for amateur athletes and events in action sports.

By carefully conducting his market research, Hanna says he was able to carve out a precise niche in the already saturated sporting apparel industry.

“Always do your market research homework to learn your industry better than anyone else,” he advises. “Make yourself an expert in your chosen field.”

Once your business is up and running, Hanna says it’s important to get involved with your industry.

“Network as much as possible, join online groups, attend trade shows, and otherwise look for ways to meet new people,” he recommends.

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The Energy “Non-Crisis”

Last week, I attended a presentation by Pierre-Olivier Pineau, a professor at HEC Montreal who specializes in energy policy. He delivered a presentation entitled “The Energy Non-Crisis.” His basic thesis is that the current state of global energy consumption does not meet the definition of a crisis. He asserts that at our current rates of consumption we could survive for at least a century, and thereby there is no immediate need to curb usage of non-renewables.

Obviously, and I believe intentionally, this perspective excludes a number of critical arguments, not the least of which being rising rates of demand across the developed and undeveloped world and the environmental impacts of our energy habits. He does this to establish a bookend perspective. One (untenable) position is that we maintain the status quo. The other (unlikely) position is that the world wakes up tomorrow with the political and economic will to dramatically and materially change the way energy is produced and consumed.

The net effect this has is to open up the middle ground, and allow the rest of us to debate exactly what the appropriate actions to take are. For our generation, this question is particularly poignant. 100 years seems like a long way off, but when we turn 65, this will become an immediate concern.

For the most part, we say all the right things. We research new technologies, we talk about reducing our carbon footprints, and we chide our parents about the gas-guzzling minivans they drove carpool in when we were young. But what can we do to have an impact beyond our small spheres of influence? How do we expand our scopes to the communities around us?

I believe that the way to affect change is by engaging actively in the political process, working with our elected representatives to develop an implement meaningful change. Ultimately, we will be in a position to become those elected representitives, and will hopefull be campaigning to a more educated and concerned population. I suspect, however, that many of my peers disagree with this, and feel that politics is an old man’s game with no real impact. So what does everyone out there think? How can generation Y, on the cusp of self-sufficiency, drive our respective communities to take action while energy is still a “non-crisis”?

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