Tag Archives: apps

The iPad Frenzy

So it’s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, however the look and feel of a newspaper on its brilliant high resolution screen is something that is easy to fall in love with. Spreed will undoubtedly be releasing a very slick iPad news reader in the very near future so keep your eyes peeled and please give us any suggestions you may have on how to make the best news application possible. We have some great ideas, but want as much feedback and input as possible. So what are the important statistics?

  • In just one day the iPad sold 600k-700k (300k in store and the rest were pre-orders)
  • 1 Million apps downloaded
  • 22% of new apps being built are for the iPad
  • 2000 iPad apps are already available
  • Unilever, Toyota Motor, Korean Air and Fidelity all have booked ad space on the NYTimes iPad app
  • Advertisements on print publishers’ applications cost $75,000 to $300,000 for a few months with some exclusivity

This is a very exciting new platform and more than ever I urge digital strategists at publishing companies to think outside of the box and not recreate what they have done on the web. I usually do not do this, but here is an re-post from an Ad-Age article on which media companies are already developing apps for the iPad and what these apps look like. I love the ABC app. Here is a link to the original article.


The ABC Player for the iPad is starting off with free, ad-supported episodes from approximately 20 series, including “Lost,” “Grey’s Anatomy,” “Modern Family” and “Desperate Housewives.”

CBS is offering streaming video clips from a variety of shows as well as full episodes of “Survivor” and technology content from CNET.com. Full-length CBS programs are available for purchase via iTunes and viewing on iPad.

CBS Radio
CBS Interactive Music Group is launching a free iPad app for Radio.com that will feature live streams from more than 550 music stations and over three dozen news, talk and sports stations from CBS Radio’s network and streaming partners such as Yahoo Music. CBS will use Last.fm’s “scrobbling” technology to send music recommendations to users and share what songs friends are listening to.

Clear Channel
The radio company’s iheartradio app will launch a free iPad version of its existing iPhone app this weekend, but is expected to roll out a custom app later this year with better tailored opportunities for advertisers and local station activation.

Conde Nast
Wired’s iPad edition is under development and Vanity Fair, Glamour and The New Yorker are expected this year too, but Conde Nast is kicking off on the iPad with its GQ app, which the iTunes store says was “developed for both iPhone and iPad” but now includes optimization for the iPad. Each issue of the GQ app edition costs $2.99.

Discovery Communications
Discovery is bringing its “MythBusters” franchise to the iPad with a $4.99 app comprised of behind-the-scenes clips, outtakes from the show and three multi-level games in which users can compete against each other.


ESPN is launching two free apps, “ESPN Pinball” and “ScoreCenter XL,” customized for the iPad. “Pinball” is an arcade-like gaming app featuring voiceover commentary from “SportsCenter” host Jay Harris, while “ScoreCenter” is an adaptation of the successful iPhone app featuring real-time score updates and play-by-play recaps.

Men’s Health
Rodale, the publisher of Men’s Health, is offering Men’s Health as an iPad edition for $4.99 an issue but is making 10-page previews free to consumers. Each issue will include all the editorial content of the print edition plus extras such as video. Procter & Gamble’s Gillette brand secured sponsorship of the April and May issues of the Men’s Health iPad edition by increasing its other ad spending with Men’s Health.

MTV Networks

There are “co-viewing” apps, meant for use while watching shows, under development, but MTV Networks is starting out on the iPad with offerings such as its $4.99 Beavis and Butthead app, which includes video clips and games, and the $2.99 app VH1 Classic Presents: Intellivision Games for iPad.

National Public Radio
NPR has introduced not just an app but a new website optimized for the iPad. The free app is meant to highlight news, arts, lifestyle and music content in a “magazine-style” presentation. Both the app and site load audio players built specifically for the iPad.

The New York Times
The New York Times’ “Editors’ Choice” app is offering a selection of news, opinion and features, available free to consumers and relying on advertiser support. The Chase Sapphire card is sponsoring the app at the start.

Popular Science

Popular Science is the first iPad app from Swedish publishing house Bonnier. The science magazine app was developed on the publisher’s Mag Plus platform, which will be used to get its titles on the iPad soon. The app will feature content from the magazine’s April issue and touts flow navigation “more like a panning camera than a flipping page.” Future issues will sync with the print publishing schedule and will be on sale within the app.

The Time iPad app will include all the magazine’s weekly content plus additional slide shows and video, costing consumers $4.99 per issue. Initial advertisers include Fidelity, Korean Air, Liberty Mutual, Lexus, Toyota and Unilever. “We’re proud of Time on the iPad and of the special features that will be in it, such as extra pictures, videos and a news feed featuring the latest stories from Time.com,” managing editor Rick Stengel wrote in his editors’ letter for the April 12 issue. “We were a little handicapped in part because, unlike some other news organizations, we were not been working with an actual iPad. It is the beginning, not the end, of the process, and we hope to evolve and change every week.”

USA Today
USA Today’s app will include much of the editorial content from each morning’s paper and will update around the clock. It’s free to consumers for the next three months, courtesy of a sponsorship from Courtyard by Marriott, but will require a paid subscription after that. USA Today has not yet set the subscription price.

Walt Disney
Disney is offering two read-along “Toy Story” apps from Disney Publishing Worldwide, one free and the other available at $8.99 with a year-long subscription to disneydigitalbooks.com; iPad videos from Disney movies and Disney Channel TV shows from Disney.com; three-page previews of more than 500 Marvel comic books with the option to purchase each selection in total; and more.

The Wall Street Journal
The Wall Street Journal for iPad is a free download with some free content, but complete access will require a subscription that runs $3.99 per week. The subscription will include news throughout the day, top picks from editors and access to the last seven days’ worth of print content. Initial advertisers include Buick, Capital One, Coca-Cola, iShares, FedEx and Oracle, with full-screen ad units that appear between article and section pages.

The Weather Channel
One of the top apps for iPhone and Blackberry, the Weather Channel comes to the iPad with expanded custom weather forecasts, full-length videos of Weather Channel programming, interactive maps, weather alerts and other features. The free app is sponsored by Toyota.

It’s not just traditional media companies, of course, gunning for the iPad’s early adopters: YouTube, for example, has introduced afree iPad app tailored for the new device.


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Filed under applications, digital publishing, e-readers, ipad, mobile, newspapers

Flurry Smartphone Industry Pulse, February 2009: Traditional Media Dominating the News Category

Flurry, a mobile analytics company known for their strong industry statistics released their February report today. The report is interesting as it relates to the consistent surge of iPhone developers and their unique demographics. What is interesting to our readers is the specific attention it gave to the news category. As expected traditional media sources are dominating the news category. This is mostly due to the fact that it is not easy to simply start publishing the news and creating content. What it does point out though is that the iPhone and other smartphones are very useful channels to distribute content very inexpensively and target a very attractive demographic.

Possibly, more interesting is the rise of online news sources on the iPhone. Flurry believes that with the release of the iPad we are going to see an even strong supply and demand for blogs and other online media sources. It is therefore essential that if your newspaper does not have an app now, to act fast. If you wait too long, the online media sources will own the real estate on users phones and other mobile devices.  More below and in the report.

Like gaming, the creation of compelling content in News is a specialized and costly operation. To source and report quality news, companies often have to span various media such as TV broadcast, radio and print, which further increases cost. It’s therefore no surprise that Traditional Media dominates the News category, controlling nearly two thirds. For traditional media (e.g., New York Times, ABC News, NPR, etc.), the iPhone represents a large channel through which to distribute their existing content. The small incremental cost of expanding the distribution of Traditional Media’s core content, and the attractiveness of reaching an educated, affluent and tech-savvy audience, makes iPhone the perfect platform through which to serve news. Looking forward, the iPad creates an even greater opportunity to increase reach because its larger screen size works better works for newspaper and magazine layouts, as well as TV broadcast.

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Filed under applications, digital publishing, marketing, mobile, newspapers, publishing, Spreed, technology

BBC Mobile Apps, BBC Trust, The NPA and Lots of Drama

Last week at the Mobile World Congress, the BBC announced its plans to launch two iPhone applications. Until now the BBC has had a rather weak presence in the app store. Their app simply displayed a list of new articles from their site and then launched a web based version of the article in a safari browser. This was far from an optimal strategy if the BBC really wanted to leverage their brand on the mobile front.

By not optimizing the page for mobile devices there was really no reason for users to download their application. In addition none of the advertising was optimized for the iPhone, so CTR’s were probably very close to 0. That’s all in the past now and as of last week they have announced plans to release a proper news application in April as well as a sports application that will also cover the upcoming World Cup of Soccer (along with live radio feeds of the games).

This seems like a pretty obvious move for a news organization these days, no? Well apparently not! The BBC is a government run organization and although it is quite progressive and recently has been run very much like a business, it is still held in check by the BBC Trust. In the past two months we have seen the launch and re-launch of a number of major national British newspaper apps – i.e. The Telegraph and The Guardian. These apps are both best of breed mobile news readers and have claimed the top spots in the UK iTunes News category. These publishers, as well as a number of other publishers from the Newspaper Publishers Association (NPA – a very powerful association made up of all the national newspapers in the UK) are yelling foul saying that the BBC’s new app strategy will distort the market.

This is a very interesting case of private and public news organizations fighting it out in a very new arena. We will clearly be following what happens as the NPA is currently in the process of  lobbying the BBC Trust and the British Department of Culture, Media and Sport to effectively have the applications banned. David Newell, the NPA’s director, summarized his organization’s argument in a terse and biting statement:

“Not for the first time, the BBC is preparing to muscle into a nascent market and trample over the aspirations of commercial news providers. At a time when the BBC is facing unprecedented levels of criticism over its expansion, and when the wider industry is investing in new models, it is extremely disappointing that the Corporation plans to launch services that would throw into serious doubt the commercial sector’s ability to make a return on its investment, and therefore its ability to support quality journalism.”

What is your take on this? Will the entrance of a real BBC app strategy hurt the current publishers? Will it distort the market or will it lead to greater competition and therefore increased innovation in the news app space? I know here in Canada the CBC (a Crown Corporation) has been aggressively working in the app space. They have built out an internal mobile team and are planning to push out a number of apps over 2010. Their CBC Radio application has held the #1 spot in the Canadian iTunes News category for some time now. If the CBC can do this, why can’t the BBC? We would love to hear from you. Should the BBC be allowed to release the application or not and if not, why? Let us know!

Update (2/26/2010):

An interesting piece popped up on the Times website today, however I am not sure whether this will have an effect on the future of the BBC’s iPhone apps. The piece talks about the end to an era of expansion for the BBC. The piece explains that the BBC will be cutting down most of its radio, TV and internet operations to allow for a level playing field with their corporate competitors. There are two quotes that really stand out to me here:

“Mark Thompson, the Director-General, will admit that the corporation, which is funded by the £3.6 billion annual licence fee, has become too large and must shrink to give its commercial rivals room to operate.”


“It will be seen as an attempt to show a potential Tory government that the BBC understands the effect the deep advertising recession has had on commercial rivals and that it does not need outside intervention to get its house in order.”

It appears that the BBC is going to be moving from their expansionary strategy and focus on quality over quantity. As I stated I am not sure whether this will have an effect on their app strategy, but it sounds like it may. The article can be found here and is definitely worth reading.


Filed under applications, launch, mobile, technology

The iPad – Good for Newspapers?

So the iPad was just officially announced by Steve Jobs and overall sentiment online has been mixed. I am going to reserve my judgement until I have actually placed my eyes and hands on the device myself. However, I do want to point out that this device or one similar to it is going to completely revolutionize the PC industry.

A few posts back I talked about the impending mobile OS wars and the future of the PC industry. The launch of the iPad proves that this movement is very real and that we are going to see more of these in the near future.

What does this all mean for newspapers and media companies? Well, we saw two media demo’s today. The first was from MLB who always do a spectacular job with their interactive technology innovations. If anyone is on the cusp of making ipTV attractive for the masses it is the MLB. more importantly though was the demo from the New York Times.

Here at Spreed we are very focused on the newspaper industry and as such the iPad is a very interesting platform  for us. The NYTimes demo showed off a great looking app that really took advantage of the entire form factor to replicate and enhance the traditional newspaper experience. I love how they have integrated videos and galleries seamlessly into articles and how users can get a snapshot of every article in todays newspaper through one view.

In addition this is a much smarter platform for newspapers and magazine publishers in comparison to the Kindle. For a good year now I have been saying that the Kindle is okay, but it doesn’t satisfy the needs of readers and advertisers. The Kindle is black and white and not interactive from a media stand point. The iPad completely satisfies these holes left by the Kindle. It can do everything a Kindle can, but displays everything in color and lets people really interact with the content (a must for online advertisers these days).

Mobile platforms are exciting and there is loads of potential for innovation. Spreed is definitely going to be playing around with the iPad and helping our clients embrace this new platform. However, we suggest everyone be cautious and make sure that they understand each platform before they move onto the next one. Make sure you can sell at least some of your existing mobile inventory on your iPhone, Blackberry and Android apps before you start sinking big money into an iTab edition of your paper.

I look forward to getting my iTab and sharing my first hand findings with  you all. Please feel free to call or email me with any questions about this new platform and what it means for your organization.

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Filed under advertising, internet, launch, marketing, mobile, Spreed, technology

22 iPhone Apps I Couldn’t Live Without

Note: Some of the application`s listed below are only available for iPhone`s that have been `jailbroken`. In no way whatsoever do I promote the process of `jailbreaking`your iPhone. However, if you choose to do so; I suggest the apps below:

Urban Spoon

Urban Spoon

This app has probably received the most use out of any other application on my iPhone (barring the facebook and twitter app). Urbanspoon is a well known food review site on the net. They have built a robust list of local restaurants, categorized by style and rated by a constantly expanding community.

This app is a beautiful extension of their online presence. In a nut shell it allows you to find the best restaurants around you; right now! Three slot machine esque rollers appear, one for neighbourhood, one for style of food and another for price. Simply shake your phone or click the shake button and the three rollers will begin spinning. When they stop spinning, you are shown a restarant suggestion that matches the variables the rollers landed on. If you want to get more specific about your preference, you can manually choose any one of the rollers, lock it down and it will not spin when you shake it.

I love food and am a big take out buff (what bachelor isn`t). This app has opened my eyes to loads of fantastic restaurants in the neighbourhood and is a real gem when travelling. There are loads of other features, but you will have to download it to find out more.

Where To?

Where To?‘Where to?’ picks up where Urban Spoon leaves off. If you are looking for pretty much anything around you, you can easily find it with Where To?

When loaded, the application shows a wheel of logos. I sometimes find it hard to understand what category each logo represents (food, airports, health, etc). However, once you click on an icon you will be shown a list of sub-categories to select.

Once selected you are taken to a Google Map showing you all the landmarks, for that given sub-category, around you .

It doesn’t take a genius to realize how useful this app can be. I mostly use Urban Spoon for restaurants, but if I am looking for anything else, ‘Where To?’ is my go-to source.


UpcomingI am a huge movie buff and if you are anything like me, there is nothing worse that sitting through an absolutely horrible flick. Upcoming, makes the process of finding movies, times and theatres completely painless.

I only use this app in one way. I go to the list of movies and click on the score tab which provides me with a descending list of movies ranked by score (based on either rottentomatoes.com or Yahoo! Movies ratings).

I can then choose a movie that seems reasonably well reviewed and see all the necessary information about it. Each movie page includes a full description of the flick and has a link to take me to the IMDB page, lets me view the trailor and even shows me the movie times from all the theatres around me.

I personally love having all this information in one place. Before, I would go to movietickets.com and search by movie theatre, but would never get any ratings. Upcoming puts everything in one place and makes it super simple for you to get the information you need. It also has a load of other features, including DVD reviews. But once again you will have to download it to find out more.


EvernoteEvernote was one my favourite new application of 2008. It is by far the slickest and most robust note taking application out there. They support three different platforms, the PC, the Web and the iPhone. All three platforms have their own apps and all three sync with your user account.

The nice thing about Evernote is the multiple ways that you can take notes. Most note taking apps only let you write text. However, Evernote lets you write notes, take a picture of something and then indexes the text in the pic to make it searchable, and also allows for voice notes.

Their iPhone application really takes use of Apple’s platform. You can easily take a picture and record a voice note from within the application (something you can only be do by uploading an external file on the other platforms). In addition Evernote tags all your notes with the geographical coordinates of where the note was taken which in some cases can be very helpful

I keep all my notes here and keep trying to find new ways of integrating Evernote into my daily routine. The only thing I would want to see them do is turn voice notes into text or ordered lists; now THAT would be cool.


AnalyticsOne of my biggest pet peeves about the iPhone is the lack of Flash support. Loads of sites use Flash to display dynamic content and without support for it in the iPhone I am forced to either not use the site or go back to my main PC (something I am trying to do less and less these days).

One of the sites that uses Flash, that I simply cannot do without is Google Analytics. Google Analytics tracks all of the important statistics about your online properties. Google has been shy to jump into the iPhone app space (understandably so given the release of Android) and have only created a search app that also loads up a host of their other apps, but in a website.

A unaffiliated team of developers have put together this analytics app and all I can say is that it is beyond slick. It has all the functionality one would ever want out of Google Analytics. It lets you produce most of the relevant reports and gives you the ability to define date ranges.

There is nothing better than being able to quote real time statistics in a meeting from the palm of your hand. The app isn’t free, but it’s a worth while innovation and I am more than willing to pay for software that adds value to my device.


QikQik has become all of my friends worst nightmare. Touted as THE tool for streaming mobile video to the web. I now have the ability to catch all my friends in their drunken glory and stream it right to the web. It has been adopted by loads of tech-savvy celebs including Ashton Kutcher.

Please note that Qik is only available for people with a jailbroken iPhone. However, it is also available for the Blackberry platform, making it an incredibly robust community.

Simply pull your iPhone out of your point, click record and within seconds your stream can be viewed live on the web.



I am a rather heavy twitter user and in the past I have been sorely disappointed by the quality of twitter apps on the iPhone.

Both Twitterfon and Twitterlicious constantly crashed on me leaving me twitterless in in the wild (not something I feel comfortable with anymore).

I decided to drop the $2.00 that Tweetie costs after hearing some great reviews. I wasn’t disappointed. Tweetie hasnt crashed on me once yet and has some really nice extra features that makes this my choice for Twitter on the iPhone.

The list of cool features includes, attaching photos from the phone, emailing tweets, and syncing cool links you see with your instapaper account (see the instapaper review below). Everyone has their own favourite when it comes to twitter on the iPhone, but Tweetie undoubtedly gets my vote.


FacebookIf you don’t know about Facebook, then get out from under that rock, stop reading my blog and go get yourself an account. But seriously, I don’t think it’s necessary to give an explanation about Facebook here.

The iPhone app has been around since the app store launched and since then they have made loads of great updates.

Users can take photos, tag them, comment on them and upload them to their account. You can make comments on pretty much anything. I personally love the chat and inbox facility.

I hardly ever login to my web based Facebook account anymore. I usually keep iPhone beside me with the Facebook app open. I always recommend this as the first app anyone should download when they get a new iPhone.


WordpressWordPress is my favourite blogging platform period. I have used blogspot and a whole host of others before, but WordPress just takes the cake on so many levels.

The iPhone app is something to be desired, but it does what it needs to do.

Users can easily write a new post, read existing posts, and publish drafts.

I personally would like to see comment moderation and the ability to upload photo’s and for a while I could have sworn these were available in the app, but recently they are nowhere to be found.

If you use WordPress to run your blog, there is no doubt in my mind that you should download this app. It makes writing posts on the go quick and simple and if that is all Wordpres is aiming for in this app, they have done a superb job!

The Globe and Mail

The Globe and MailNow I have to be honest here. My team and I were the ones who developed this application for the Globe. I personally think that ‘mobile’ is going to be gigantic for the newspaper industry. They are in a serious state of restructuring right now, but when the dust settles I have no doubt all of the papers will start building out their mobile strategy and finding news ways to use the iPhone platform specifically to engage new users and generate revenue.

When I first got my iPhone, I was rather surprised that there were no Canadian news applications. I hate using safari to browse news sites. It’s hard to navigate and absolutely impossible to find the story that I am looking for. Native apps are the only way to organize and present the news in a fast, easy and readable manner.

Luckily, as of last week, The Globe and Mail launched their native iPhone application. It’s a no frills kind of app which makes browsing through sections and getting all the Globe’s content dead simple.

All your G&M articles are now in your pocket all the time. No more messing around with large, awakward newspapers. This is especially helpful on the subway.

The Globe is planning on building this application out and adding more features that will take use of the platform. I am excited to be building out this property. If you are Canadian (which I obviously am), this is a must download. Alternatively, if you are American or just really dig US news, use the USA Today app, it is currently the best news application available.


BloombergOh, IAMGOLD Corp, how much I love thee, but not as much as I love the Bloomberg app. The bottom line here is that bloomberg has done a financial application right.

At its very basic level the application lets you read all the financial news from Bloomberg’s online portal. However they also have a list of all the markets with detailed information and charts on each.

You can also upload your entire stock portfolio which makes it dead easy to stay up to date on how much money you losing or making (mostly losing these days).

If you are invested in the stock market then Bloomberg is a must have on your iPhone.


TipulatorTipulator reminds me a lot of the Seinfeld episode where Jerry buys his father a brother organizer. Instead of realizing all the functionality in the device his father goes straight for the calculator and beams about how he can now calculate tips.

Well, Mr. Seinfeld, your life just got that much easier. The tipulator is a great app for going out for dinner with big groups of people

Simply define how much the meal was, what % you want to tip, and choose how you want to divide the bill.

The app gives you a total and how much each person owes. So simple, yet so necessary for numble-skulls like me.


iPedia+iPedia+ is the official Wikipedia application the iPhone. Developed by a friend of mine, Hampton Catlin, this app does everything you would want a Wikipedia app to do. Hampton is driving Wikipedias entire mobile strategy (not just the iPhone). T

he app is fast loading, quick to search, allows you to bookmark and even lets you increase font size (for those blind members of the GenY community). I don’t use Wikipedia religiously, but this is a great tool to have in your pocket.


StanzaGiven my love for newspapers on the iPhone, it is no surprise that I love reading books on the device as well. A lot of developers have come out with iPhone apps either of books or simply applications that let you read your existing ebooks.

The reason I love Stanza so much is that it connects with a vast selection of online libraries. Feeling a little bored over the weekend? Simply open Stanza, browse the library and download a book in seconds.

Some people don’t like the idea of reading on these devices. Personally, I found it more enjoyable than reading a paper back. I blazed through each of the books I downloaded and found it especially comfortable in landscape mode. A tip of the hat to Stanza for tackling another sector of the publishing industry.

In addition I just heard that Stanza is incorporating DRM support into their platform. This means that all the traditional publishers will begin rolling out their content to Stanza’s online library. This is exciting stuff for Stanza and the publishing industry as a whole.


InstapaperInstapaper is a cool little app that lets you sync webpages you find on your desktop with your iPhone.

If you find a really cool article that you want to read, but dont have the time for right now, simply click the read later button in your browser. The next time you sync instapaper the page will be loaded in the list and ready to read.

You do need a internet connection to sync the articles, but once they are in your list you are able to read them offline. Currently this is my go to tool for reading on the subway.

As mentioned earlier Instapaper has a very nice integration with Tweetie that lets Tweetie users push articles they see in their feed over to their Instapaper account; VERY COOL!


ShazamShazam is my go to move if I want to show off just how cool the iPhone is. From the looks of it, Shazam is a really simple app, but they have so much stuff going on in the back (may favourite kind of app).

Song playing on the radio that you love but just dont know the name of? Turn on Shazam and instruct it to listen. It will take a short snip of the song and come back with the name, title and artist. It’s absolutely unreal!

In addition it gives you references to the song on YouTube and even lets you purchase it right there and then through iTunes.

Shazam is a beautiful app and a great business model.


FringFring save my life! Seriously, though I would have been stranded in Aswan, Egypt with no money if it were not for Fring.

Fring is a simple chat client that syncs with all the major instant messengers. Most importantly though, it syncs with your Skype and SkypeOut account.

While in Egypt I used this to contact my bank which refused to honour any of the Egyptian banks in Aswan. I had no money and knew very little Arabic. There was no way I was going to be able ot use a phone if it wasnt for fring. I simply found a wifi spot and was immediately connected.

Fring is simple to use, the call quality is great and will always have a place on my iPhone. It currently only lets you use Skype over WiFi, but some adventurous souls have hacked it to work over 3G as well (making long distance calls dirt cheap). I tried hacking it myself and ended up frying my iPhone. I wouldn’t suggest doing the same, but if your adventurous, give it a try.


SnaptureSnapture is another one of those sneaky apps that you can only use if you have unlocked your iPhone. Apple will not let them distribute through the iTunes App Store because it directly competes against their pre-installed camera. This is a shame because Snapture is head over heals better than what Apple has to offer.

I decided to pay for the premium version of this app, which lets you zoom in (something Apples camera wont let you do), change the colour filter, take timed, shots and a whole host of other add-on’s.

Non-premium owners still get to zoom in and take pictures, but they don’t get to use all the other cool features this app has to offer.

Snapture takes great quality shots. If you chose to unlock your phone you should definitely down Snapture and toss them some cash while you’re at it; they have done a great job!

Boss Preferences

BossPrefsYet again another app for jailbroken and unlocked phones. Boss preferences is a more direct way to change important settings on the iPhone.

Currently, iPhone users must dig deep into their settings to turn WiFi on/of or reset any of their network settings for that fact. Boss Prefs just makes everything super simple.

The other thing I really like about Boss Preferences is that it lets me hide icons on the iPhone. Apple will not let you delete any of their apps from your phone. If you download applications like Snapture, it is pointless having the camera app on your phone at the same time. Boss Prefs takes care of that for you by giving you complete control over your iPhone Spring Board.

It has a few other cool features in it that let you customize your phone, but I will let you figure those out for yourselves 😉


IntelliscreenIntelliscreen (another app for jailbroken iPhone’s) transformed my iPhone from a internet\media tool to an internet, media AND business tool. My main problem with the iPhone was that it didnt really display any of my daily information in an intuitive way like the Blackberry does. This is a serious issue for people that are always on the run and need to know what is coming up. I don’t want to have to dig deep into my calendar every time I have to find out what’s next; I just want it there, right in front of me.

Intelliscreen let you completely customize your iPhone locked screen. I currently have my calendar, my new emails, the weather and some RSS feeds on the screen, but the options and endless.

In addition Intelliscreen also has a one button to call function which lets you press the home button to pull up your favourite contacts. This makes life very simple. It has without a doubt changed my impression of the iPhone for the better and I had no problem forking over the $10 this app cost.

Air Sharing

Air SharingAir Sharing is a nifty little app that turns your iPhone into a USB key. It doesnt get much use on my iPhone, but I plan on trying to integrate it more into my daily usage.

Simply connect the iPhone to the same WiFi network as the computer you are using and attach the URL the app gives you as a network drive and BAM, pure storage goodness.

The app works perfectly and has no flaws other than that fact that it is not the easiest thing to setup the first time. However, once it is connected, it’s always connected. Simply drag and drop files into the connected network drive and you’re set to go.


PDANetFor some reason Apple is not letting tethering apps into the app store (probably due to carrier demands), so you will need to unlock your phone for this one.

Tethering allows mobile data users to connect their PC’s to their mobile device and use it as a modem.

PDANet is very simple. You can either plug it in via your USB port or tether it through an Ad-Hoc WiFi connection. It work’s perfectly and my laptop blazes along with Rogers 3G network.

I highly recommend it to anyone who is ever on the road.

And ladies and gents, that is all I have for you. I know this was a long one to get through, but I needed to get these all off my chest. I tried my hardest to keep it regionally ambiguous. The only two apps that I left off the list (which I really do love) are the TrafficCA app, which gives you all the updated traffic cameras from Toronto and the Red Rocket app which gives you all the TTC subway, bus and streetcar info. Would love to hear all your thoughts on these apps as you play around with them as well as any suggestions you folks have for me. Until then my friends; ciao!


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