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Why iPad Adaptation is an Uphill Battle for Incumbent Publishers

A great post appeared on the O’Reilly Tools of Change for Publishing blog today by Andrew Savikas about the new Popular Science+ iPad application. He makes a great point and one that we have been advising a number of our clients to remember. When publishing on the iPad ensure that your content in dynamic and interactive. Do not just recreate your magazine or print edition on a smaller digital screen like a PDF viewer. This is a revolutionary new device so you are going to need to think out of the box; it’s not a black and white static Kindle or Sony E-Reader. Users expect interactivity and the ability to utilize many of the tricks and tools that we are used to on the (social) web today. Here is a link to his article:

Why iPad Adaptation is an Uphill Battle for Incumbent Publishers

Working hyperlinks are the very least we should expect from content like this on a device like the iPad, and they’re the bare minimum form of something notably absent in Popular Science+ — opportunity for engagement. No comment links, no way to see what the most popular content is, no way to email a picture or an article to someone else, no place to submit my own recommendations for better tools or to tweet about what I just read.

What are your favorite media apps on the iPad so far? Why are they so good? What do they do right? What distinguishes them from their print or web version? Let us know your thoughts.

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Filed under applications, digital publishing, ipad, mobile, newspapers