A great post appeared on the O’Reilly Tools of Change for Publishing blog today by Andrew Savikas about the new Popular Science+ iPad application. He makes a great point and one that we have been advising a number of our clients to remember. When publishing on the iPad ensure that your content in dynamic and interactive. Do not just recreate your magazine or print edition on a smaller digital screen like a PDF viewer. This is a revolutionary new device so you are going to need to think out of the box; it’s not a black and white static Kindle or Sony E-Reader. Users expect interactivity and the ability to utilize many of the tricks and tools that we are used to on the (social) web today. Here is a link to his article:
Why iPad Adaptation is an Uphill Battle for Incumbent Publishers
Working hyperlinks are the very least we should expect from content like this on a device like the iPad, and they’re the bare minimum form of something notably absent in Popular Science+ — opportunity for engagement. No comment links, no way to see what the most popular content is, no way to email a picture or an article to someone else, no place to submit my own recommendations for better tools or to tweet about what I just read.
What are your favorite media apps on the iPad so far? Why are they so good? What do they do right? What distinguishes them from their print or web version? Let us know your thoughts.
Dan Woods, who is the Associate Publisher for O’Reilly’s Media Makers Division was just recently interviewed by the Magazine Publishers Association. O’Reilly is one of those forward thinking publishing houses who really understands the digital space and is not afraid to take risks here and there for the sake of innovation.
Dan talks about how Make and Craft magazines were among the first available on the iPhone editions via Texterity which is an iPhone based Magazine distribution service. Dan states that, “We like trying different things. About 80 percent of our total circulation signups come through all the online marketing that we do.”
With print publications fighting to stay relevant amongst a mass of declining circulation numbers, it is fantastic to see someone actually increasing circulation by embracing the digital world. Read the full interview below:
Dan Wood, Associate Publisher, O’Reilly Media: Magazine Publishers Association, Digital Driver Edition
Q. Looking ahead, what would you say are your top priorities?
A. Our next big thing is how to get our events localized and bring our brands to local communities in, say, Seattle oith that already. Online traffic is strong for our store, Maker Shed where we sell kits and projects. Traffic really builds there in the November-December holiday season. For the last three months, traffic has been up an average of 45 percent versus the previous year. A few weeks ago, the store moved to its own dedicated server to handle more traffic.r Austin. And our ability to integrate e-commerce and retail with magazines. We’ve had enormous success w